Self Edge Opens in Portland

Journal
Even with the threat of a steamy summer thunderstorm, Self Edge packed its new shop with friends and fans to celebrate their arrival in Portland last weekend.  Self Edge’s handpicked and highly curated collection of Japanese denim and vintage Americana-inspired pieces gathered a stylish crowd to welcome the San Francisco-based retailer to the NW.  The store’s husband and wife founders, Kiya and Demitra Babzani, were easily accessible throughout the night as the alley at the new Union Way shopping destination began filling up when the shop became standing room only amongst the handsomely arranged collection.

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Self Edge’s selvedge and raw denim pieces offer a range of textures and tones while their shirts and outerwear feel wonderfully worn and lightweight.  Most of the denim collection hangs on heavy hooked hangers highlighting the shop’s commitment to the sturdy craftmanship of early 20th century workwear and production techniques.  Self Edge Portland is also one of the few shops with a vintage Singer Darning machine and the Union Special Chainstitching Machine for denim repairs and hemming.

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The shop itself is well designed with a slight industrial feel highlighted by the exposed bronze ducts and softened by the use of aged wood throughout the space. With its central location on W Burnside + SW 10th, Self Edge is surrounded by like-minded neighbors on all sides: Danner Boots is across the alley, Steven Alan’s new shop is a few stores up and Spruce Apothecary is right next door.

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Self Edge Portland ::
1022 W Burnside St #J @ SW 10th Ave, Portland

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