Flat Head 3012 Straight Tapered

Words by Rolan Gregg

It’s time to start the new year with an upgrade to an essential in any Portland wardrobe: winter denim.  Self Edge is now carrying the new Flat Head 3012 Straight Tapered. Denim lovers already know all about this new addition to the Flat Head line of raw Japanese selvedge.  The 3012 has a straight leg that moves into a tapered fit in the lower half.  The highly crafted architecture of these jeans creates a slimmer, tailored look through the leg without becoming absurdly tight or overall disproportionate. Best known for their fading properties, the Flat Head 3012 is also a button fly with hidden rivets for the back pockets.



2014 is looking good in this crisp, clean fit.  Self Edge has the Flat Head 3012 Straight Tapered available in their stores and online.

Self Edge |  1022 W Burnside St, Portland, OR 97209

photo source: Self Edge

Leave a Reply




Over the past decade, Alessandra Murgia has emerged as a figurehead in contemporary jewelry design. Born on the island of Sardinia off the coast of Italy, Ms. Murgia's career enabled her . . .


John Blasioli


After taking a several year hiatus to work on The Portland Collection, John Blasioli restarting his own menswear brand. Dropping in on his studio on a rainy March day, Nick and I chat w . . .


Hello, Eliza SS14: Dressing the Rave


Don’t envision ’90s fashion as synonymous with grunge. Working backstage at Portland Fashion Week, the dream of the '90s was indebted to another youth culture: the rave. Designer El . . .