Danner Store Opens in Portland

Journal
Danner has been in Portland a long time but not like this.  Last Thursday the Portland company (now a part of LaCrosse Footwear) opened its new lifestyle-concept retail store in the increasingly popular Union Way Alley development at SW 10th and Burnside.   The fashionable and lighthearted crowd quickly spilled out into the rain soaked street to celebrate the grand opening of a company that has been manufacturing in Portland since 1932.

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The shop itself was thoughtfully merchandised and had a more diverse and full selection than I was expecting.  The menswear collection included Freeman’s Staple Flannel Shirts and Gung Ho work pants with a selection of bags by Topo Design and a warm sock collection simply packaged with hand cut twine. Of course, there was an extensive collection of Danner boots showcasing the longevity and craftsmanship they are known for but also their ability to evolve with relevancy.

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The most surprising and exciting find of the night for me was discovering the stacks of Taylor Stitch handmade button-up shirts.  Taylor Stitch is a small batch outfitter based in San Francisco and this was my first sighting of their shirts in Portland.  Danner’s collection of Juniper Ridge wild crafted personal products also seems like a well selected dovetailing for this concept store.

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Danner’s live wall of native Oregon plants and the teardrop trailer architecture of its dressing rooms create an infusion of design and fashion that was well worth the trip even through the swirling frenzy of downtown’s First Thursdays.

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